Korea puts Taekwondo at the forefront of its digital public diplomacy
SEOUL. The Korean Ministry of Foreign Affairs has released the video “Taekwondo EP.1: The Spirit That Represents Korea” and presents Taekwondo as a symbol that immediately connects with South Korea: a global culture that goes beyond sport and self-defense, based on values, respect, and discipline.
SEOUL. The Korean Ministry of Foreign Affairs has released the video “Taekwondo EP.1: The Spirit That Represents Korea” and presents Taekwondo as a symbol that immediately connects with South Korea: a global culture that goes beyond sport and self-defense, based on values, respect, and discipline.
The episode focuses on how it was “born” and how it evolved into a culture that ‘represents’ Korea, adding a clarification that sets a new standard in institutional communication.
Taekwondo as a tool for cultural influence
Behind the inspiring tone lies a strategic decision: the Ministry of Foreign Affairs of the Republic of Korea defines KOREAZ as its public diplomacy channel and explains that it spreads “personalized” digital content for global audiences, focusing on universal values and its international vision. In geopolitical terms, the message is direct: taekwondo works as soft power and as a country brand asset.
A narrative that aligns with the 2024–2028 cultural agenda
The launch can also be seen within a broader framework: Korea.net reports that the Ministry of Culture is presenting the Fourth Basic Plan for the Promotion of Taekwondo (2024–2028), with a roadmap to enhance its development and visibility.
At the same time, the debate on taekwondo as heritage is gaining momentum in the Korean media: KBS World Radio reports that the government is moving forward with efforts to promote its inclusion on UNESCO’s Intangible Cultural Heritage list through a joint nomination by the two Koreas. Arirang also covers this same line of action.
Read together, “Taekwondo EP.1” not only tells a story: it establishes a clear political and cultural idea for a global audience. Korea talks about taekwondo as identity, values, and exportable culture; and when a state chooses that framing, the impact transcends the tatami.
MAS: Media About Sport.
TKD: Taekwondo.
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