The international outdoor apparel brand will outfit World Taekwondo officials, referees and event personnel under a multi-year agreement signed at Taekwondowon in Muju.

The agreement was formalized on September 3 at the Taekwondo Promotion Foundation’s Main Conference Hall inside Taekwondowon’s Operation Center in Muju, Korea.

World Taekwondo President Dr. Chungwon Choue and PELLIOT Group Vice President Zhao Le signed the partnership ahead of two major international competitions: the Muju 2026 World Para Taekwondo Grand Prix, scheduled for September 4, and the Muju 2026 World Taekwondo Grand Prix, set for September 5–7.

Apparel for officials, referees and event personnel

Under the agreement, PELLIOT will provide performance and official event apparel for World Taekwondo Council Members, the Auditor, staff, Technical Delegates, Competition Supervisory Board members, independent contractors and International Referees.

The supplied clothing will include down and fleece jackets, sun-protective apparel, functional trousers and other official garments designed for outdoor, lifestyle and event use.

International Referees will also wear PELLIOT apparel during official WT training and development programs. The company’s branding will appear on referee clothing at World Taekwondo events in accordance with the partnership terms.

“We are delighted to welcome PELLIOT to the World Taekwondo family as our Official Apparel Partner,” Choue said. “We look forward to a successful partnership that will support our officials and event personnel while further strengthening the professional presentation of World Taekwondo around the world.”

PELLIOT expands into a Summer Olympic sport

The agreement will provide PELLIOT with brand exposure across World Taekwondo events and digital platforms, as well as visibility through officials and event personnel.

“We are honoured to become the Official Apparel Partner of World Taekwondo and to bring PELLIOT’s experience in high-performance outdoor apparel to the global Taekwondo community,” Zhao said.

Operated by GoNature Outdoor Sports Group Co., Ltd., PELLIOT specializes in high-performance apparel for outdoor activities, travel and lifestyle use.

The brand already has a presence in international sport through agreements with organizations such as the International Skating Union. Its partnership with World Taekwondo represents an expansion into the Summer Olympic sports market and strengthens WT’s growing portfolio of global commercial partners.

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