Tusah Strengthens Global Projection with First Global Partner Conference in Seoul
The company successfully hosted its first Global Partner Conference in Seoul, bringing together distributors, strategic partners, and martial arts industry professionals from more than 20 countries.
Held in South Korea — the birthplace of Taekwondo — the event served as a platform for international alignment and sustainable growth, with representatives from Asia, Europe, Pan-America, and the Middle East in attendance.
Throughout the conference, discussions focused on the global development of Taekwondo, the evolution of equipment, and the integration of new technologies applied to both training and competition. Within this framework, the company outlined strategic directions centered on innovation, product development, and international expansion, reinforcing its position within the global ecosystem.
A key component of the event was the strengthening of connections across regional markets, encouraging the exchange of insights and fostering closer collaboration between distributors and the company’s headquarters. This dynamic contributed to building a shared vision for the present and future of the industry.
As part of the agenda, attendees visited the headquarters of Kukkiwon, where they met with its President, Yun Ung-suk, in a moment that highlighted the connection between industry stakeholders and Taekwondo’s leading global institutions.
With new initiatives and international projects underway, the Global Partner Conference represents a starting point in Tusah’s long-term strategy, aimed at supporting the continued evolution of Taekwondo through innovation, quality, and global collaboration.
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